Dubai reveals plan for world’s largest wellness project
By Staff writer Arabian Business
Monday, 25 January 2016 2:15 PM
Dubai Healthcare City on Monday announced the launch of the world’s largest wellness concept in its phase 2 expansion in Al Jadaf Dubai.
Located on the waterfront, the WorldCare Wellness Village will occupy an area equivalent to roughly the size of 16 football fields, and is estimated to be significantly larger than similar schemes in Europe and the US, a statement said.
Tapping into the growing demand of people looking for evidence-based and holistic care, the wellness concept is driven by US-based WorldCare International and developed by the Dubai-based MAG Group.
The statement said the Wellness Village concept contributes to the vision of Dubai Healthcare City to become an internationally recognised location of choice for quality healthcare and wellness services.
Increasing access to preventative care is important to improve wellbeing and lower healthcare expenditure in the long term, said Dr Raja Al Gurg, vice-chairperson and executive director of Dubai Healthcare City Authority.
“By enabling access to wellness services, we are strengthening the health system and bringing patient centered care to the forefront. We are confident that Phase 2 will drive wellness tourism together with medical tourism, boosting Dubai’s diversified economy. It will bring together unique wellness concepts and specialized services such as rehabilitation, counseling, sports medicine and elderly care for both residents and visitors.”
The WorldCare Wellness Village will be anchored by a 100,000 square feet Wellness Centre that will focus on prevention and management of diseases such as obesity, hypertension, diabetes and other physical conditions.
The centre will provide diagnosis and treatment plans, offering comprehensive two-to-six week medical programs built around patient education and lifestyle change. More than 100 healthcare and allied professionals are expected to work at the centre.
Nasser Menhall, CEO and co-founder of WorldCare International, said: “We are proud to bring to Dubai a diversified wellness capability that will aggregate leading technologies and best practices in wellness programs in an unprecedented manner. Benefiting from economies of scale and our broad medical network, we hope to deliver a unique package of services that will raise the bar and set high standards.”
The Wellness Village, occupying 810,000 square feet of built up area, is also conceptualised to include customized living spaces such as residential villas and apartments, as well as rental units to support long-term stay for both for local and foreign patients.
The eco-friendly living spaces will be designed to serve wellness and rehabilitation needs through features such as therapy zero-gravity pools, personalized spas, and rigorous exercise and diet facilities.