A different sort of ‘selfie’ from Damac
Damac launches new villas bearing the branding and targeting millennials
Dubai: A “selfie” now has a dimension way beyond that of a self-image. In Dubai, a developer has been quick to take a selfie as the branding for its latest launch.
Located in Dubailand, the “Akoya Selfie” from Damac Properties will feature a collection of three-bedroom villas and aimed at a younger generation of buyers. The prices start from Dh1.2 million.
If need be, investors can also buy Akoya Selfie plots to build homes on their own and according to their preferences.
“Unlike most cities around the world, the millennial population in Dubai is quite significant and therefore there is a need to offer real estate products that suit their tastes and savvy lifestyle,” said Ziad Al Chaar, Managing Director. “Akoya Selfie caters to the needs of millennials and families who seek to be part of an international golf community that offers an all-encompassing and refreshing lifestyle.
“Dubai’s ability to offer a tax-free, luxurious lifestyle is one of the main reasons Dubai was highly-regarded as a place to call home among western expats, and the relatively high salaries and disposable income makes purchasing a first home within reach for this age group.”
According to official data from last year, the median age of residents in Dubai is between 30 and 34 years. This equates to 1.2 million people and corresponds to 48 per cent of the total population of the city.
The units will go on sale from October 8.